SCALING
THE FUTURE
Digital marketing and AI entrepreneur. Twenty-five years of performance marketing, now mostly spent building and running AI-driven ventures.
I work on a project basis with a deliberately limited number of clients. Some projects I run alone; most I deliver alongside freelancers or together with long-standing partners.
Within Digital Marketing Dept.ai, Imoclic and Your Local Marketing Crew I work with full teams of digital specialists, so scope can stretch from a one-off advisory engagement or a complete build to long-running marketing and AI programmes on retainer.
OPERATIONAL CORE
PERFORMANCE MARKETING STRATEGY
Twenty-five years and $28M in managed ad spend, pointed at one question: which channels actually produce sales. Campaigns, landing pages and reporting built backwards from revenue rather than from clicks.
- Google, Meta, LinkedIn & TikTok Ads
- Landing Pages & Conversion Optimisation
- Attribution & Sales-Linked Reporting
"As marketers, we should be changing the mantra from always be closing to always be helping."
AI AUTOMATION
Value leaks in the handoffs, not in the work itself. Automation built on Claude and wired into existing systems handles the repetitive middle: qualifying, routing, summarising and following up across sales, operations and back office, so teams spend their hours on decisions instead of admin.
- Claude-Based Agents & Workflows
- AI WhatsApp Bots, Lead Qualification, CRM & Follow-Up
- Document, Data & Reporting Automation
"[Founders are] using AI to do a lot of dumb things really fast."
VENTURES
Companies I build, run and advise. Each one applies the same stack of performance media, AI qualification and automated follow-up to a different market.
MARKETING DEPT.AI
AI-first performance agency. Ads, landing pages and CRM automation running as one system, from click to closed deal.
Real estate sales accelerator for LATAM developers. Lead generation plus AI qualification, built around pre-sales.
MARKETING CREW
All-in-one marketing system for contractors. Website, AI receptionist, follow-up and review engine at trades pricing.
The largest independent marketing and media agency in the Netherlands, spanning media, creative and data & tech.
WORKED WITH
Some of the companies whose campaigns I have worked on over twenty-five years, in-house, through agencies and via agency partnerships rather than all under one roof.
LET'S TALK
Tell me what you're working on, including scope, timeline and what you've already tried, and I'll come back to you personally.
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